Lay’s Classic Salted Chips Lay’s, the world’s largest and favourite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has established itself as a youth brand and continues to grow in the hearts and mind of its consumers. Lay’s is made with India’s best-quality fresh potatoes, simply sliced and cooked in edible vegetable oils, and then seasoned with delicious flavours! The production process begins on farms in select regions across India, where the best potatoes are grown specifically for Frito-Lay. Upon the potatoes’ arrival at our plants, it can take as little as 24 hours for the chips to be made. Lay’s chips are made using the following simple process: Wash – The potatoes are thoroughly bathed in water. Peel – Next, we gently peel the skin off the potatoes, even as the flavour remains intact. Slice – The potatoes are thinly sliced and rinsed again to remove any remaining starch. Cook - The slices are cooked to a crispy crunch in edible vegetable oils. Season – Finally, the chips are topped off with a mouthwatering sprinkle of salt or seasoning. The potatoes have now become delicious chips and are packed and delivered to a store near you.