Center Fruit is one of Perfetti’s flagship brands in the gums category in India. It was launched in 2005 as India’s first ever liquid filled, fruit flavoured gum. Available in tantalizing flavours like tutti fruity, watermelon, strawberry, maharaja mango and mingle, Center Fruit enjoys strong consumer equity and is famous for its kaisi jeebh laplapayee campaigns. This lip smacking, rib tickling gum is so irresistible that once you see a Center Fruit you won’t be able to control your tongue from going laplaplaplaplap. The splash of liquid bursting in the mouth will transport you to the whacky, mad world of Center Fruit a world where laplapaoing never stops.