Haldiram's began as a tiny shop in Bikaner, the land as famed for its savouries as for its leather faced pipe players and fierce warriors. In 1937, two brothers from a noble family in Bikaner started from a small ‘namkeens’ shop. Their dream of doing something big turned out to be the Haldiram’s today. What began as a small town enterprise in India is today a global phenomenon. Haldiram's is a way of life for Indians all over the globe.